7/52: 5 Sites to buy Korean beauty products in UK

Since last year when Korean beauty exploded onto the UK scene, I became fascinated with it and  I have been following the 10 steps Korean skincare routine (not religiously) ever since and trying out different products from different brands. I have been searching for places to buy products at a reasonable price and have a list of websites I usually go back to buying from. Here are 5 of the websites I’ve used or found , I’ll do a pro(o) and con(x) for each of them, so you know what to lookout for. Let me know of any other websites where you guys buy asian beauty products from coz I love checking them out.



I stumbled upon the site when I was searching for some Japanese beauty brands. It’s a website with a huge online offering of products such as beauty, fashion and lifestyle from all across Asia.

(o) The prices are cheaper compared to other sites and sometimes on sale, you can get products for up to 60% off the retail price
(o) Get free shipping for orders over £25
(o) Description can vary on different products but are in english and have images on them
(o)They have a huge range of korean beauty brands such as CosRx, Innisfree, Missha, Etude House and so on and it’s great place to buy products to test out
(x) With all online shop, be careful in choosing products, always research or look at reviews before buying
(x) They are based in Hongkong and they don’t have all stock in hand so with some of the products, they have a waiting period (as they get these products from the supplier first), so the delivery extend from about 7 to 30 days, depending on the product. Please check the shipping estimation before you order

Cult Beauty


If you are not only looking for Korean beauty products but all the cult beauty products people rave about, you might be able to find it on Cult Beauty.

(o) For Korean beauty products, you can get Mizon, 3CE, Thank you farmer to a name a few
(o) Shipping is fast, it usually takes about 5 to 7 days and they offer free UK delivery over £15
(o) Detailed description, how to use and reviews section
(o) Great to buy makeup as they carry brands such as Huda Beauty, Charlotte Tilbury and Limecrime
(x) Price wise, it is relatively expensive compared to Yesstyle
(x) They don’t have extensive range of Korean beauty products but do carry a wide range of brands from all over the world



Recently, I have noticed more Korean brands being on Amazon, if you do a quick search for it, you can find a number or products such as face mask and cleansers.

(o) I usually get Klairs, Neogen and face mask from Amazon- good for beginners who is getting into the 10 step skincare
(o) For prime members, this is a plus, you can get some of the products within the next day, great when you run out of the product
(x) Be mindful of some products, as usual check the reviews and the seller – I usually get Klairs product from Wishtrend on Amazon
(x) Not that extensive range of products



Selfridges have been stocking some Korean beauty brands such as Dr Jart+, Missha, Neogen, Skin79.

(o) You can get the products in store and can have the look and feel option
(o) Reliable delivery option and returns (with beauty products, I think you can only return products in their original condition, check before you buy)
(x) Price point is higher (£5 for a face mask!!)

Beauty and Seoul


For complete beginners, I found the perfect site to shop from, Beauty and Seoul founded by Maree has curated a shop full of favourite brands that you can rely on to start your Korean skincare routine.

(o) All products are suitable for beginners – but please do read out the ingredients and review if you are unsure
(o) Prices are reasonable
(o) Based in UK, so delivery takes about 2 -3 days on standard delivery, free shipping over £40
(o) Site is easy to navigate around, I like that there is a link to skin concern and the products that you can use
(x) Limited number of brands but I don’t mind this as with huge range, you can get confused
(x) Most of the favourite products do get out of stock – so you have to get it before it goes

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